Zendo Coffee

Zendo Coffee is a micro-brewery in the DFW area that imports coffee beans from different countries to bring customers an exotic array of flavors. The Zendo logo comes from a desired state of balance and unity, with dynamism through curves.

I approached the different packages by researching about each country, building a variety of shapes based off the emotions they conveyed, and making compositions out of those shapes. The layout of elements is consistent among the products, but each package holds an attitude and tone specific to that country (while aiming to associate viewers emotions with the specific blend of coffee).