Blade Flow

Blade Flow spins a classic ball-and-cup style game from Japanese history into a modern form of entertainment. Mountains on the back of the package herald to Japan’s enduring traditions, and the character’s on the front portray a fun and friendly new toy. 

The most efficient packaging design was a simple crease and fold to build the shape of a triangle, rather than over design and waste corrugated material (a conclusion found after many headaches).

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Edith Moreno - Wenceslao Escobedo III