ADIDAS ANNUAL REPORT

I’ve always wanted to do a 90’s theme design, so I searched for a company that would pair well with this retro look, and Adidas was the perfect fit! The most popular shoes from the 90’s are recreated here with Memphis patterns and offset color blocks to give the 90’s look a modern spin.

I varied the full pattern spreads to keep the element special, and utilized patterns as accents to elevate the work rather than distract. If a past style is to be used in the present, I think the modern designer must further it with a cleaner and more efficient presentation.